PRESS

  • Akron/Family | Review

    ()

    Cokemachineglow.com | Scott Reidyou've never heard an album quite like thisYeah, we know, you've heard it all, right? You're a pretty dedicated indie music fan, you keep up as much as you can; you read a couple of online pubs regularly, you know all the latest ridiculous genre variants being tossed around, you've got open access to all the free music your ears can half-ingest before moving on to something else. You're probably confident nothing can surprise you, certainly no gimmick that you'd describe as "new." Hell, in the past year alone, you've heard melodramatics whine about incest, meow like kittens, fill out a record with extremely fake casio presets and falsetto about pig-fucking. You heard an aged genius making sheep noises, a vaguely electro-pop album made entirely out of voices and, uh, Joanna Newsom. Take a rest, you deserve one. But Akron/Family --- masterminded by four NYC based multi-instrumentalists (Young God/Angel of Light's Michael Gira guesses they're capable of playing about 50 instruments, though I call some serious bullshit unless we're actually including "instruments" listed like bags of change; else, colour me pretty fucking impressed) that has developed its own ethic/philosophy titled "AK AK" --- might just prove you......

  • AKRON/FAMILY | Review

    ()

    popmatters.com | Peter Funkenjoy the careful construction of their twisted pop songsIf there's anyone to blame for the current fly your freak flag high neo-folkism it may as well be the man who gave us Devendra Banhart and Angels of Light: Michael Gira of Young God Records. Depending on your point of view, pointing the finger of blame at Mr. Gira should be replaced by worshipful thanks for bringing a few moments of transcendent bliss to a music world that has been blunted (perhaps bludgeoned would be a better term) by the cookie cutter stamp of corporate marketing executives. Whenever a musical movement begins to blossom into something worth paying attention to, there are critics gratuitously poking holes in the veneer that shrouds its early stages. Thus far the "freak folk" scene has stood up to the examinations of the doubters simply because the sound has yet to be soured by the insincere legions drawn to the genre for other reasons than mere organic calling and appreciation. All this is said in the interest of Akron/Family. Before people begin to question the motivations of artists flying the scene's banner with increasing regularity, enjoy Akron/Family; enjoy their gentle soundscapes and crashing......

  • Akron/Family | Review

    ()

    Cokemachineglow.com | Scott Reidyou've never heard an album quite like thisYeah, we know, you've heard it all, right? You're a pretty dedicated indie music fan, you keep up as much as you can; you read a couple of online pubs regularly, you know all the latest ridiculous genre variants being tossed around, you've got open access to all the free music your ears can half-ingest before moving on to something else. You're probably confident nothing can surprise you, certainly no gimmick that you'd describe as "new." Hell, in the past year alone, you've heard melodramatics whine about incest, meow like kittens, fill out a record with extremely fake casio presets and falsetto about pig-fucking. You heard an aged genius making sheep noises, a vaguely electro-pop album made entirely out of voices and, uh, Joanna Newsom. Take a rest, you deserve one. But Akron/Family --- masterminded by four NYC based multi-instrumentalists (Young God/Angel of Light's Michael Gira guesses they're capable of playing about 50 instruments, though I call some serious bullshit unless we're actually including "instruments" listed like bags of change; else, colour me pretty fucking impressed) that has developed its own ethic/philosophy titled "AK AK" --- might just prove you......

  • AKRON/FAMILY | Review

    ()

    popmatters.com | Peter Funkenjoy the careful construction of their twisted pop songsIf there's anyone to blame for the current fly your freak flag high neo-folkism it may as well be the man who gave us Devendra Banhart and Angels of Light: Michael Gira of Young God Records. Depending on your point of view, pointing the finger of blame at Mr. Gira should be replaced by worshipful thanks for bringing a few moments of transcendent bliss to a music world that has been blunted (perhaps bludgeoned would be a better term) by the cookie cutter stamp of corporate marketing executives. Whenever a musical movement begins to blossom into something worth paying attention to, there are critics gratuitously poking holes in the veneer that shrouds its early stages. Thus far the "freak folk" scene has stood up to the examinations of the doubters simply because the sound has yet to be soured by the insincere legions drawn to the genre for other reasons than mere organic calling and appreciation. All this is said in the interest of Akron/Family. Before people begin to question the motivations of artists flying the scene's banner with increasing regularity, enjoy Akron/Family; enjoy their gentle soundscapes and crashing......

  • AKRON/FAMILY | Review

    ()

    popmatters.com | Peter Funkenjoy the careful construction of their twisted pop songsIf there's anyone to blame for the current fly your freak flag high neo-folkism it may as well be the man who gave us Devendra Banhart and Angels of Light: Michael Gira of Young God Records. Depending on your point of view, pointing the finger of blame at Mr. Gira should be replaced by worshipful thanks for bringing a few moments of transcendent bliss to a music world that has been blunted (perhaps bludgeoned would be a better term) by the cookie cutter stamp of corporate marketing executives. Whenever a musical movement begins to blossom into something worth paying attention to, there are critics gratuitously poking holes in the veneer that shrouds its early stages. Thus far the "freak folk" scene has stood up to the examinations of the doubters simply because the sound has yet to be soured by the insincere legions drawn to the genre for other reasons than mere organic calling and appreciation. All this is said in the interest of Akron/Family. Before people begin to question the motivations of artists flying the scene's banner with increasing regularity, enjoy Akron/Family; enjoy their gentle soundscapes and crashing......

View this profile on Instagram

SWANS (@swans_official) • Instagram photos and videos

©2017 | YOUNG GOD RECORDS, LLC